Highbrooks is a coffee brand that was founded in 2018 by two young individuals, Sanket Sharma and Vipul Abhishek, in Jabalpur, India. The brand’s name is inspired by the river Narmada that flows through Jabalpur. The word ‘Brooks’ means river, and the word ‘high’ refers to the healthy high or energy we get when we consume coffee. Highbrooks is a brand that is synonymous with quality and innovation
The founders of Highbrooks were passionate about producing premium-quality coffee-based products that could be bought by any individual across the world who is conscious about the quality of coffee they consume. They started pushing single-origin arabica espresso-based beverages which are of very high quality. They are much superior to other coffee roasters which have been primarily mixing and matching different coffee types and thereby, making compromises on the quality front. It also gave rise to the need for roasting single-origin coffee in cafés which were looking at amplifying the coffee industry.
Highbrooks coffee beans are grown in the lush green coffee plantations of India, where the soil and climate are perfect for growing coffee. The brand has partnered with local farmers who have been growing coffee for generations. These farmers use traditional methods of farming and harvesting coffee beans, which are then handpicked and sun-dried. The beans are then roasted to perfection using the finest machinery and craftsmanship.
The brand’s roasting and brewing specialty coffee is well-renowned. Highbrooks earns its revenue through two primary sources and follows both the B2B or the Business-To-Business model and the D2C or the Direct-To-Consumer model. While its wide range of hot and cold beverages, along with the food items served at the cafes, are highly popular, the company has also established itself as a brand that offers high-quality coffee products. One can buy these products from their stores or their official website www.highbrooks.in.
When you order Highbrooks coffee, you can be assured that you are getting the best quality coffee that is grown, harvested, and roasted with care. The coffee is then packaged in eco-friendly packaging and delivered to your doorstep. The brand’s commitment to quality and innovation is evident in every cup of coffee that you drink. Enjoy the rich aroma and flavour of Highbrooks coffee, and experience the healthy high that comes with it.